Overview

The events, social activity or hospitality which is organized and funded by a business entity is known as a corporate event. There are numerous motivations behind these events such as educating, rewarding, celebrating, managing organizational change and marking key milestones. Some of the different types of corporate events are award functions, trade shows, conferences, launch events, incentive programs, sales meets, company meetings and experiential events. The management of these events involves planning and organizing different types of events as well as engaging the attendees. It involves defining the audience, setting goals, setting a budget, marketing and follow-up. This book provides comprehensive insights into the field of corporate event management. Some of the diverse topics covered herein address the varied types of events that fall under this category. This book will prove to be an essential guide for corporate event managers and anyone else who is interested in organizing corporate events.

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