Corporate Designing Religion: Transforming the Visual Identities of Religious Institutions in the Digital Era
Author:   Graham Wiseman
Publisher:   Lit Verlag
ISBN:  

9783643912411


Pages:   452
Publication Date:   18 October 2023
Format:   Paperback
Availability:   In Print   Availability explained
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Corporate Designing Religion: Transforming the Visual Identities of Religious Institutions in the Digital Era


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Overview

Design professionalism interwoven with strategic marketing skills and advances in the technologies of digital communication are changing the interface and conceivably the future image of religious institutions. How and to what extent does corporate design influence the identity of religious institutions in the digital era? Six denominational case studies, including multifaith, in Europe were investigated. The concluding hypotheses outline principal response indicators, supplemented by a Religious Branding Compass, to assist in identifying the religious institutions' visual identity projections.

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Author:   Graham Wiseman
Publisher:   Lit Verlag
Imprint:   Lit Verlag
ISBN:  

9783643912411


ISBN 10:   3643912412
Pages:   452
Publication Date:   18 October 2023
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Graham Wiseman studied Information Graphics (MA) at the Royal College of Art, London, and Religious Studies (PhD) at the University of Salzburg.

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