Overview

How corporate culture affects a company's long-term successToday, more and more managers are learning that an organization's culture matters, and are, therefore, putting greater emphasis improving their company culture. The Economist's Organization Culture: Getting It Right can help.In Organization Culture, Naomi Stanford provides a road map for managers who want to: understand the power corporate culture has on a company's success; understand, define, position, and measure their organization's culture; avoid the common and costly mistakes of culture change programmes; and, keep their culture dynamic, responsive and resourceful. The bookProvides case studies on the business culture of companies like Google, IKEA, eBay, Wal-Mart, Microsoft, and Lehman BrothersDescribes cultural patterns within organizations, and offers useful exercises on shaping a positive corporate cultureOther titles by Stanford: Guide to Organization Design: Creating High-Performing and Adaptable Enterprises Organization Culture addresses all facets of company culture, offering managers commonsense, practical, realistic and pragmatic approaches that will help them improve all aspects of how they do business, regardless of the type of business they're in.

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9781280767982

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