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9781906093334

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As the sub-title indicates, Lakin and Scheubel's book provides a guide on businesses engagement with communities, what they label as, triple-win situations (benefiting employees, communities, and the company). The book is quite easy to follow and understand; its structure will appeal to practitioners who are involved in community engagement, corporate responsibility, communications, corporate social responsibility, and even to some corporate sustainability officers. The authors draw from their personal experiences in Nokia and E.ON, and complement their knowledge with narrative examples from one-on-one interviews with experts from companies (such as Shell, Microsoft, GlaxoSmithKline, and Ericsson) and a collection of management theories and models. This results in a comprehensive list of stakeholders (e.g. communities, government, employees, and consumers) that the company may be involved with, as well as the roles that the company departments (such as Human Resources, Marketing, and Operations) could play in such activities. The authors also offer a discussion on employee involvement within the community and how the company could facilitate this, whether it may be through employee volunteering, matched time, or matched funding. ... In summary, the book provides an easy to read and understand guide/manual of corporate community involvement, mainly directed to practitioners and readers who have had little experience with the topic. -- Rodrigo Lozano, Sustainability Research Institute, School of Earth and Environment, University of Le Journal of Cleaner Production 18 (2010) With all this investment in CCI, wouldn't you think companies would spend a little more time and energy actually planning their CCI program so that it delivers full strategic value rather than just a theoretical reputation boost? That's where Nick Lakin and Veronica Scheubel come in. Their book, Corporate Community Involvement: The Definitive Guide to Maximising your Business' Societal Engagement is the most comprehensive guide ever written to help companies and their internal CCI leaders do just this ... The detail in this book is incredible, providing models, tools, frameworks, checklists, definitions, assessments and advice at every step of the way ... This book speaks head on to those charged with developing CCI programs. For the novices, it holds their hand at each twist and turn. For the more experienced, it answers all the questions they have come across in their efforts to date, and provides new insights and approaches. There is much in this book that can help CCI Managers do it better. If they use it, we all benefit. Full review -- Elaine Cohen CSRwire, 20 October 2010 ... The book's 11 easy-to-read chapters present the readers with every feature of Community Involvement that one deals with in a company. The book covers topics such as devising a strategy, budgeting and staffing programmes, partnering across sectors, involving employees, measuring, evaluating and reporting, leveraging results in internal and external communications as well as networking and influencing. An interview with an experienced practitioner is presented in the opening parts of most of the chapters; this presents the topic while also sharing a best-practice example of Corporate Community Involvement in action. Each chapter is then enriched with tips, tools and hands-on advice to deepen the reader's understanding. Case studies and inspiring stories portrayed come from numerous and world renowned corporations such as Microsoft, TNT, Siemens, Betapharm, Ericsson, Telefonica, Coca Cola, HSBC, BMW, The Body Shop, FedEx, Intel, McDonald, Nike, Unilever, IBM and UPS, including companies where the writers have served. The book offers the readers support in planning and executing a comprehensive and detailed approach to Community Involvement. It is indeed a worthwhile read for corporations who need to engage with their stakeholders in society. Full review CSR International, 28 November 2010

As the sub-title indicates, Lakin and Scheubel's book provides a guide on businesses engagement with communities, what they label as, triple-win situations (benefiting employees, communities, and the company). The book is quite easy to follow and understand; its structure will appeal to practitioners who are involved in community engagement, corporate responsibility, communications, corporate social responsibility, and even to some corporate sustainability officers. The authors draw from their personal experiences in Nokia and E.ON, and complement their knowledge with narrative examples from one-on-one interviews with experts from companies (such as Shell, Microsoft, GlaxoSmithKline, and Ericsson) and a collection of management theories and models. This results in a comprehensive list of stakeholders (e.g. communities, government, employees, and consumers) that the company may be involved with, as well as the roles that the company departments (such as Human Resources, Marketing, and Operations) could play in such activities. The authors also offer a discussion on employee involvement within the community and how the company could facilitate this, whether it may be through employee volunteering, matched time, or matched funding. ... In summary, the book provides an easy to read and understand guide/manual of corporate community involvement, mainly directed to practitioners and readers who have had little experience with the topic. -- Rodrigo Lozano, Sustainability Research Institute, School of Earth and Environment, University of Le Journal of Cleaner Production 18 (2010) With all this investment in CCI, wouldn't you think companies would spend a little more time and energy actually planning their CCI program so that it delivers full strategic value rather than just a theoretical reputation boost? That's where Nick Lakin and Veronica Scheubel come in. Their book, Corporate Community Involvement: The Definitive Guide to Maximising your Business' Societal Engagement is the most comprehensive guide ever written to help companies and their internal CCI leaders do just this ... The detail in this book is incredible, providing models, tools, frameworks, checklists, definitions, assessments and advice at every step of the way ... This book speaks head on to those charged with developing CCI programs. For the novices, it holds their hand at each twist and turn. For the more experienced, it answers all the questions they have come across in their efforts to date, and provides new insights and approaches. There is much in this book that can help CCI Managers do it better. If they use it, we all benefit. Full review -- Elaine Cohen CSRwire, 20 October 2010 Published against a backdrop of changing expectations of community involvement by companies, and with many corporations too often adopting a damaging scatter-gun approach to the topic, this practical step-by-step guide is an invaluable and timely aid for all practitioners involved in this or the closely related but broader field of corporate responsibility. The book skillfully presents a structured methodology along with many planning tools. And by incorporating a great number of carefully considered and compelling case studies, the authors amply illustrate the need for a strategic and partnership-led approach to corporate involvement - one that aligns the interests of the business with those of local communities. But perhaps the real value in this book, given the financial and economic havoc reaped by the world banking sector in recent times, is the duty it discharges. By focusing on the interdependence between corporations and local communities, it serves to further enlighten business leaders on the fundamental truth that the long term competitiveness and sustainability of communities and businesses are inextricably linked. -- Philip Greatorex Ethical Performance, October 2010 ... The book's 11 easy-to-read chapters present the readers with every feature of Community Involvement that one deals with in a company. The book covers topics such as devising a strategy, budgeting and staffing programmes, partnering across sectors, involving employees, measuring, evaluating and reporting, leveraging results in internal and external communications as well as networking and influencing. An interview with an experienced practitioner is presented in the opening parts of most of the chapters; this presents the topic while also sharing a best-practice example of Corporate Community Involvement in action. Each chapter is then enriched with tips, tools and hands-on advice to deepen the reader's understanding. Case studies and inspiring stories portrayed come from numerous and world renowned corporations such as Microsoft, TNT, Siemens, Betapharm, Ericsson, Telefonica, Coca Cola, HSBC, BMW, The Body Shop, FedEx, Intel, McDonald, Nike, Unilever, IBM and UPS, including companies where the writers have served. The book offers the readers support in planning and executing a comprehensive and detailed approach to Community Involvement. It is indeed a worthwhile read for corporations who need to engage with their stakeholders in society. Full review CSR International, 28 November 2010

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Lakin, Nick; Scheubel, Veronica

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