Overview

There has been tremendous growth in Corporate Community Involvement (CCI) projects of all sizes in recent years. This has been encouraged by organisations such as Business in the Community in the UK, which provides information designed to motivate businesses and government to engage in CCI. In fact, the projects incorporated into some companies’ strategy implementation are now so extensive that they are having a profound impact on community development. Corporate Community Involvement examines CCI as a distinct type of corporate social responsibility and the nature of the relationship between business and society. Bilge Uyan-Atay considers that CCI has been poorly described and researched, concentrating mainly on Western Europe and the USA, failing to consider different institutional contexts and to make the best use of available theory to uncover a more holistic perspective. The author’s native Turkey is a secular, developing country with a growing economy. This provides a distinctive environment in which to study CCI. The author explores and analyses economic, strategic, cultural and institutional influences on CCI and its relationships to and differences from corporate social responsibility.

Full Product Details

9781472412447

Table of Contents

Reviews

'For the first time, this book explains corporate community involvement separately from corporate social responsibility. Bilge Uyan-Atay shows how business separates their community involvement actions into types so as to identify the patterns according different industry and firm characteristics. The amount of the community involvement for Turkey for the first time is given in this book by comparing other countries' examples. She gives very detail analyses of the companies about why and how they want to make donation or choose to make a sponsorship, or other types of community involvement. This book is great source for the professionals and researchers who want to learn every aspect of the community involvement of the private companies.' Guler Aras, Yildiz Technical University, Turkey

Author Information

Bilge Uyan-Atay completed her PhD at the University of Bath, School of Management. She is now a researcher, lecturer and consultant. Dr Uyan-Atay’s research focuses on the overall relationship between business and society. Stakeholder management, corporate social responsibility, corporate philanthropy, corporate community involvement, and behavioural theory of the firm all fall within her research interest. In order to share the findings of her PhD research with the private sector, Dr Uyan-Atay published a report that presents an analysis of how firms are engaged in corporate community involvement and how these activities are related to a variety of corporate characteristics. Since 2005, Uyan-Atay has participated in conferences on business and society and published on corporate social responsibility and stakeholder management.

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