Corporate Communications: Corporate Communications: Principles and Practices
Author:   Jaishri Jethwaney (Professor, Indian Institute of Mass Communications, New Delhi)
Publisher:   OUP India
ISBN:  

9780198063650


Pages:   432
Publication Date:   08 April 2010
Format:   Paperback
Availability:   Out of stock   Availability explained


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Corporate Communications: Corporate Communications: Principles and Practices


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Author:   Jaishri Jethwaney (Professor, Indian Institute of Mass Communications, New Delhi)
Publisher:   OUP India
Imprint:   OUP India
Dimensions:   Width: 18.60cm , Height: 2.30cm , Length: 24.20cm
Weight:   0.653kg
ISBN:  

9780198063650


ISBN 10:   0198063652
Pages:   432
Publication Date:   08 April 2010
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

1: Understanding Corporate Communication; 2: Media-Dynamics and Strategies; 3: Corporate Reputation Management; 4: Employee Communication; 5: Managing Government Relations; 6: Writing for the Media and Media Relations; 7: Corporate Communication in Brand Promotion; 8: Corporate Social Responsibility; 9: Financial Communication; 10: Crises Communication; 11: Corporate Communication Research; 12: Laws and Ethics in Corporate Communication

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