Overview

This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stersses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.

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9780761997467

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Reviews

For a book written for a tribe that thrives on jargon, this one is remarkably free of that commodity. Simple, lucid and rich with personal insights, Corporate Communications should appeal as much to the 'been there done that' professional as to the newcomer who has just entered the field. While there are indepth studies of brand evolution and media strategy, there are also lucid chapters devoted to the different types of media; there's even a section that explains the difference between screen and offset printing. Even better for the neophyte, there are practical exercises at the end of each chapter, making this an ideal textbook for any academic course in corporate communications. -- Outlook Money Centered around contemporary communication theory and illustrated through numerous examples and case studies, this primer will serve as a text for a wide range of courses including corporate communications, advertising, public relations, customer relationship management, consumer marketing and marketing strategy. -- Business Line This Primer is worth its value in understanding not only about corporate communication but inter-linked aspectslike advertising, PR, customer relations and marketing. -- Pitch

Author Information

Joseph Fernandez is an author and communications leader. Since 1990, he has worked with people, communities, organizations and  nation-states to deliver transformative results through compelling communication initiatives. He lives with his family in Trivandrum, Kerala, India.  For more information, visit his website: www.joseph-fernandez.com.

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