Overview

Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You?ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Full Product Details

Author:   Douglas Karr ,  Chantelle Flannery
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Ltd
Dimensions:   Width: 18.90cm , Height: 2.20cm , Length: 23.60cm
Weight:   0.001kg
ISBN:  

9780470604571

ISBN 10:   0470604573
Pages:   432
Publication Date:   06 August 2010
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

Introduction. Part I: Getting Started with Corporate Blogging. Chapter 1: Corporate Blogging from Soup to Nuts. Chapter 2: Laying the Foundation for Blogging. Chapter 3: Deciding On Your Blogging Goals. Part II: Mapping Out and Implementing Your Corporate Blog. Chapter 4: Using a Domain That Matters for Your Corporate Blog. Chapter 5: Choosing a Blogging Platform. Chapter 6: Regarding Time, Resources, and Content. Chapter 7: Working with Your Blogging Team. Part III: Engaging Your Search Engine Optimization Strategy. Chapter 8: Making the Most of Search Engines. Chapter 9: Writing Content That Drives Search Engine Traffic. Part IV: Expanding Blog Posts and Promoting Content. Chapter 10: How to Blog without Writing. Chapter 11: Marketing and Promoting Your Blog. Part V: Measuring Success. Chapter 12: Imagining Your Blog as a Sales Funnel. Chapter 13: Directing Your Readers through Calls-to-Action. Chapter 14: Leading Your Readers through Landing Pages. Chapter 15: Measuring Success with Analytics. Part VI: The Part of Tens. Chapter 16: Ten Ways to Promote Your Blog. Chapter 17: Ten Ways to Grow Your Audience. Chapter 18: Ten Ways to Reignite Old Content. Index.

Reviews

Great chunks of information about blogging, social media, and search engine optimization that will help anyone with a blog (not just those in corporations). (Liz Strauss, author of Successful Blog, www.successful-blog.com) If you want to be an effective corporate blogger, let's face it...you really need this book (Brian Clark, founder, Copyblogger, (tweeted on August 12th - http://twitter.com/copyblogger/status/20944026463)

Great chunks of information about blogging, social media, and search engine optimization that will help anyone with a blog (not just those in corporations). (Liz Strauss, author of Successful Blog , www.successful-blog.com) <p> If you want to be an effective corporate blogger, let's face it...you really need this book (Brian Clark, founder, Copyblogger, (tweeted on August 12th - http: //twitter.com/copyblogger/status/20944026463)

Author Information

Douglas Karr is the President and CEO of DK New Media. He runs the Marketing Technology Blog (http://marketingtechblog.com/). Chantelle Flannery works at a social media agency focusing on strategy, client relationships, and production management. Chantelle blogs at http://www.hertakeonmarketing.com.

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