Overview

In the last two decades, as American corporations have relocated and built new headquarters, they have become major patrons of the arts. Corporate purchases comprise half the market for art outside of New York City, and a quarter of the market in New York City. Corporations sponsor museum exhibitions, establish galleries in their lobbies, display art in their corridors, and open their sculputure gardens to the public. Rosanne Martorella examines the role of the corporation as a patron of the arts, and the impact of this patronage on the production and dissemination of art. She has researched 234 corporations, and interviewed curators, art consultants, artists, dealers, and corporate executives. If the growth, relocation, and expansion of businesses level off, so will corporate art patronage. Martorella anticipates a decline in the purchase of corporate art. She urges corporations to find ways to sustain their initial efforts. Even though corporate art collecting tends to be conservative and focus on non-aesthetic criteria, Martorella argues that the impetus corporations have provided to the art market outweighs those disadvantages.

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