Corporate Architecture: Building a Brand
Author:   Alejandro Bahamón ,  Ana Cañizares ,  Antonio Corcuera
Publisher:   WW Norton & Co
ISBN:  

9780393733051


Pages:   504
Publication Date:   05 October 2009
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Corporate Architecture: Building a Brand


Overview

How the fashion, banking, automotive, and telecommunications industries use architecture as a tool of marketing strategy. A brand is much more than the product or service that it represents -- it is a whole imaginary world custom-made for the target consumer, and it often has little to do with what is being sold. Competition has given rise to a new class of buildings, designed by top architects and characterized by bold design approaches, surveyed in this sweeping study.

Full Product Details

Author:   Alejandro Bahamón ,  Ana Cañizares ,  Antonio Corcuera
Publisher:   WW Norton & Co
Imprint:   WW Norton & Co
Dimensions:   Width: 22.10cm , Height: 3.80cm , Length: 28.20cm
Weight:   2.164kg
ISBN:  

9780393733051


ISBN 10:   039373305
Pages:   504
Publication Date:   05 October 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

The buildings featured include: Borkener Volksbank, Borken; Caja de Granada, Granada; ING, Amsterdam and Budapest; Nord/LB, Hanover and Magdeburg; FIH, Copenhagen; Sampension, Copenhagen; VP Bank, Triesen; J. VAN BREDA, Antwerp; KfW, Frankfurt; Telefonica, Toledo and Madrid; TMobile, Vienna; Dogan Media Group, Ankara; KPN, Rotterdam and Amsterdam; Vodafone, Lisbon; Google, Zurich; Bugatti, Molsheim; Mercedes-Benz, Salzburg and Stuttgart; Renault, Paris; Ferrari, Rome and Maranello; Volkswagen, Wolfsburg and Dresden; CitroA""n, Paris; BMW, Leipzig and Munich; and MINI, Madrid.

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Author Information

Alejandro Bahamón, an architect, photographer, and editor of architecture books, is the author of numerous publications on contemporary architecture, including Sketch Plan Build, The Magic of Tents, Treehouses, Glass Houses, Houses on the Edge, and (with Ana María Álvarez), Light Color Sound. He lives in Barcelona. Ana Cañizares lives in Barcelona. Antonio Corcuera lives in Barcelona.

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