Overview

This practical, yet comprehensive, text offers an up-to-date look at one of the most rapidly expanding media industries - corporate and organizational video. The book features preproduction, production, post production, and management insights from over 20 writers, most of whom are practitioners in the field. The text covers all stages of production, as well as the critical areas of management, budgeting and legal considerations. It doubles as a reference guide for practitioners and should be useful book for students who wish to pursue the field after college.

Full Product Details

Author:   Alan Richardson
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw-Hill Professional
Dimensions:   Width: 19.10cm , Height: 2.00cm , Length: 24.10cm
Weight:   0.714kg
ISBN:  

9780070523340

ISBN 10:   0070523347
Pages:   358
Publication Date:   31 March 1992
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Book
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

Part 1 Overview: the role of corporate television, Alan Richardson; emerging technologies, John Craft; distribution systems, Don M. Flournoy; teleconferencing, Richard Stowe; non-video media alternatives, Mark McGahan. Part 2 Preproduction: programming, John Craft; writing for video, Laurie Griese; reproduction planning, Barbara Haley. Part 3 Production: audio, Jonathan Tankel; lighting, Dennis Harp; cameras, John Stephens. Part 4 Post production: computer graphics, Mark McGahan; tape and tape recorders, Cecil Smith; editing, James Walser and Alan Richardson; electronics, Cecil Smith. Part 5 Managing: managing a video unit, David Ostroff; budgeting a video unit, Steven Mulligan; legal considerations, Alan Richardson; research methods, K. S. Sitaram; computer applications in management, Judy Noble and Jeffrey Brownell.

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