Overview

Copywriters and communicators: If you've ever stared at a blinking cursor wondering how to start a headline, write a call to action, or format a social media ad that actually performs, you're not alone. And you don't have to wing it. Copy That is a practical, accessible guide for anyone who writes copy professionally-or wants to write efficiently and effectively. Whether you're an early-career marketer, a communications student, a freelance writer looking to level up, or a seasoned pro who loves refreshers and reminders, this book gives you the formulas, frameworks, and checklists you need to write high-performing copy across dozens of formats. Inside, you'll find: Proven formulas for headlines, body copy, and CTAs-for emails, ads, landing pages, and more. AI prompts to help you brainstorm, experiment, and get unstuck. A format-by-format breakdown of what works and why-backed by strategic intent. Mini-lessons on purpose, persuasion, and platform-specific tips. Perfect for: Marketing and communication students Junior copywriters or content marketers Entrepreneurs writing their own marketing materials Teachers and mentors looking for a ready-to-teach structure Anyone tired of vague writing advice and ready for a practical system You don't need to be a ""creative genius"" to write compelling copy. You just need to know what to say, how to say it, and why it works. Copy That gives you the confidence to do exactly that.

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