Overview

Beekeepers understand the importance of a fertile nurturing ground and cross pollination. Likewise, author Peter Gloor teaches readers that those who want to gain a business advantage shouldn’t spend their time chasing ideas, but instead should nurture the cool ideas all around them to foster exciting new trends. In Coolfarming, he reveals the proven, four-step process for farming cool new ideas and unleashing a swarm of creative output. Featuring real-life examples from companies like Linux, Twilight, Procter & Gamble, and Apple, this invaluable and insightful book explains: how to provide a fertile nurturing ground for developing original ideas; how to determine what “cool” means for one's target group; what makes something worthy of being the next big thing; how to turn creative dreams into real products by enlisting the help of a dedicated and passionate Collaborative Innovation Network (CIN); and how to carry new ideas over the tipping point and turn them into widespread phenomena. Those who want to stay ahead of the curve and ride a wave of profit need to learn how to find, develop, and popularize the trends of tomorrow. Coolfarming moves individuals and organizations to crosspollinate creative ideas and resources that yield highly sought-after results.

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9781400242436

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PETER GLOOR (Cambridge, MA), the coauthor of Coolhunting (978-0-8144-7386-3), has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He divides his time between the MIT Sloan School of Management, Helsinki University of Technology, and the University of Cologne, and has been growing his startup company, galaxyadvisors.

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