Overview
From mobile phones to sportswear, branding makes some products so cool that people can't resist them. Make sure cool brands are on your radar! Inside you'll find these features: Star Story Discover the reason why Hello Kitty is the most successful cat in the world! Show Me Design a logo with the On the Radar guide. All About Branding can make or break a product--discover why!
Full Product Details
Author: Liz Gogerly
Publisher: Lerner Publications (Tm)
Imprint: Lerner Publications (Tm)
Dimensions:
Width: 18.80cm
, Height: 0.50cm
, Length: 24.60cm
Weight: 0.272kg
ISBN: 9780761377702
ISBN 10: 0761377700
Pages: 32
Publication Date: 01 January 2012
Recommended Age: From 9 to 10 years
Audience:
Children/juvenile
,
Children / Juvenile
Format: Hardback
Publisher's Status: Active
Availability: Awaiting stock
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.
Reviews
Edgy topics with 'pros and cons' will provoke discussion. The daring art represents whimsical self-expression in a variety of wacky forms. The chaotic page design may challenge some readers. The many flavors of hip 'street style' include branding (like Coke and Apple), street art, tattoos, piercings, and spray paintings. Is it attractive? Is it legal? Readers can judge for themselves. --The Horn Book Guide --Journal Each of these hi/lo titles focuses on a different aspect of popular culture. The books are divided in to three main sections: 'The People, ' 'The Art, ' and 'The Talk.' They contain short but interesting interviews with leading figures and discussions of trends. Brands presents background information about some successful companies and their products but fails to make a clear distinction between a brand, a company's name, and a marketing campaign. Culture, Decoration, and Art emphasize the right of self-expression but also briefly discuss the legal and lasting consequences of their subjects. All the books are illustrated with a frenetic collage of photographs, colorful text boxes, and graphics. --School Library Journal, Series Made Simple --Journal
""Each of these hi/lo titles focuses on a different aspect of popular culture. The books are divided in to three main sections: 'The People, ' 'The Art, ' and 'The Talk.' They contain short but interesting interviews with leading figures and discussions of trends. Brands presents background information about some successful companies and their products but fails to make a clear distinction between a brand, a company's name, and a marketing campaign. Culture, Decoration, and Art emphasize the right of self-expression but also briefly discuss the legal and lasting consequences of their subjects. All the books are illustrated with a frenetic collage of photographs, colorful text boxes, and graphics."" --School Library Journal, Series Made Simple --Journal ""Edgy topics with 'pros and cons' will provoke discussion. The daring art represents whimsical self-expression in a variety of wacky forms. The chaotic page design may challenge some readers. The many flavors of hip 'street style' include branding (like Coke and Apple), street art, tattoos, piercings, and spray paintings. Is it attractive? Is it legal? Readers can judge for themselves."" --The Horn Book Guide --Journal
