Overview

From producing for pleasure to producing for profit! With the growing demand for traditional, well-cooked, locally-sourced, homemade food there's never been a better time to start your own food business. You can sell your products at local food fairs, farmers' markets, food festivals and online. You can even get the ear of the supermarkets. Meanwhile, with modern technology and social media, it's never been easier to promote your products. Produced in partnership with Country Living Magazine, this book will help you to: - turn your love of food into a thriving small business, with the right idea and a watertight business plan - create a home-based kitchen that complies with health and safety legislation - use social media to promote your produce and brand - become part of a vibrant community selling at farmers' markets and food festivals across the UK - sell into shops, pubs and giant supermarket chains This book is sprinkled with real-life stories of people making money from cooking, baking, blogging and much more besides. You'll meet soft drink producers, beef burger and sausage makers, chocolate and fudge specialists . . . and more. All of them started from scratch and are now successfully selling into everywhere from farm shops to supermarkets. With this book you can join them.

Full Product Details

Author:   Bruce McMichael
Publisher:   Brightword Publishing
Imprint:   Brightword Publishing
ISBN:  

9781908003492

ISBN 10:   1908003499
Pages:   200
Publication Date:   07 September 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction Who this book is for What this book does PART ONE: Starting Your Food Business 1. Cooking up a Great Idea Starting? your ?home-based ?food ?business Key ?steps ?in ?creating? your? business What's ?your ?niche? Research 2. Types of Food Business Catering Producer 3. Refining Your Ideas Focus? groups Cooking? schools 4. Planning Your Business Business? plan Financials Mentors 5. Costs and Funding Costs Pricing Funding 6. Registering Your Business What's ?the ?best ?form ?of ?company ?for? me? Environmental? health ?registration What ?to ?call ?your ?company? and ?how ?to protect ?its ?name 7. Accountants, Tax and Insurance Accountants ?and ?tax Insurance Admin ?Q&A PART TWO: Running Your Food Business 8. Being a Home-based Business Kitchen? layout ?tips Saving ?money ?in ?the ?kitchen Health ?and ?safety Creating? your? perfect ?work? environment Getting? around 9. Recipes and Ingredients What ?goes ?in? Food ?allergies ?and ?intolerances Scaling ?up? production Quality ?standards ?and ?certification 10. Branding and Packaging Design ?appeal It's ?a ?bit ?like ?therapy Design? brief:?a ?checklist Packaging 11. New Product Development What? is? new ?product? development? (or NPD)? From? idea ?to ?new ?product 'Tis ?the ?season Ethical ?eating PART THREE: Marketing and Sales 12. Promoting Your Products Impress ?the ?press Competitions? and? promotions Awards Networking 13. Your Business Website Online? presence Pages ?to ?include Attracting ?visitors E-commerce? tools 14. Using Social Media Blogging Twitter Facebook LinkedIn Video 15. From Farm Shops to Supermarkets Local ?retailers Regional? and? national ?retailers Pitch ?tips ?for ?meeting ?supermarket ?buyers Box? schemes ?and? online ?stores 16. Selling at Events Farmers' ?markets Food? festivals Farmers' ?market? and? festival? kit? list Running ?a ?successful? stall Conclusion Links Index

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Author Information

Bruce has worked as a freelance writer, journalist and publisher for over 20 years and is passionate about local food, inspired by local provenance through meeting and learning from the producers and chefs. Bruce published and edited a local food magazine, Taste Shropshire which included news and reviews of local food producers, restaurant and hotel reviews and local and regional recipes. As a regular user of local farmers' markets, food fairs and festivals he has spoken with hundreds of individual local producers, and small to medium sized businesses eager to share their experiences of working as a food entrepreneurs. With a post-graduate degree in marketing, he has gained experience in international book retailing and sales which enable him to travel extensively, visiting many different types of fresh food markets around Europe, the USA and Asia. Bruce is an experienced public speaker and conference chair and has judged many cooking competitions including 'Curry Chef of the Year' organised by Shropshire Council; a best Fidget Pie challenge run by the famous Ludlow Food Festival and a Best Sausage competition run by the regional food group Heart of England Fine Foods.

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