Overview

This book is aimed at artists, inventors, musicians, programmers, creative designers as well as the owners of small to medium sized enterprises (SME). Who all have one thing in common, in that they want to create and build assets from their creative endeavours. Which is worth many times more than just the fire sale value of the physical assets. Whether you are a song writer who has written lyrics to a song, a composer who has composed music, a coach who has created your own programme, an inventor who has invented something, an author who has written a book. You will find loads of highly valuable information in this book and gain a detailed insight into the various types of Intellectual Property and how you can take action to protect them. There is even a test towards the end of the book to help you asses how much you know about trade marks. DON'T GET CAUGHT OUT Unfortunately, not a week goes by without you hearing some horror story in the press, or on social media about a business owner who had their product idea legally stolen by their competitors or a big powerful corporation. Sometimes even losing the right to use their business or personal name. Forcing them to undergo all the stress and cost of renaming and rebranding the business, creating a new website, and not to mention the shame of having to explain to your customers why! WOULD YOU JUST THROW IN THE TOWEL? No wonder so many just give up all together. Totally letting go of their dreams and passion. The blood sweat and tears they endured for years in order to create and get the business off the ground. Just closing the business down. It's Now Time to Take Control Be confident in the knowledge that you do own intellectual property, either as a creative or inventive person or as business assets in various ways. Understand and be knowledgeable about the different types of intellectual property. Have the knowledge of what to do When someone steals your intellectual capital. Discover how you can easily control your intellectual property. Learn about possible financial advantages to owning intellectual property! How does it get any better than that? What is intellectual property? Intellectual Property is something unique that you physically create. It can also be referred to as a brainchild -- a lot of people think that an idea can be protected or that a brand or business name can be patented! An idea alone is not intellectual property and therefore, as such, is not protectable, to know about patents pick up this book and learn it. The author is a fully-trained Master of Law specialising in intellectual property or more precisely: copyrights, and trademarks. Céleste's mission is to help or inspire you to understand and appreciate the importance of protecting your business' intellectual property, content, and thus your livelihood. With less worrying about your brand comes more time to spend staying in your zone of genius, on growing your business... and more profits!

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Reviews

As business owners or entrepreneurs we often overlook trademarks when planning, setting up and creating the branding for a new business, product or service. We often only start to consider getting trademarks further down the line once our business is established and successful. Unfortunately this often turns out to be a costly and stressful mistake! Please don't let this happen to you, read this clear, informative and essential guide to trademarks and intellectual property today. Gain an understanding of what is a trademark. This book contains answers all your questions about intellectual property such as; Why protecting your brand or product name is important, How a registered trademark can become a valuable business asset. Get Peace of mind and clarity by using the valuable information contained within this book, take action to protect your name, your business name the names of your products and services, before someone else does, and you loose the rights to use those names. -- IAN WILSON I had an opportunity to read: 'The Ultimate Guide Control Your Own Copyright, Trade mark & More.... A Must Have Book For The Savvy Business Owner' - by Celeste Reumert Refn. It provided an insight that I was fully able to follow to consider my options for my business. As I am not given to reading technical detail as I lose interest quite quickly, this book was less effort to read and provided the clarity that I was hoping for. It covers all aspects so it was easy to find the area I was looking for, which was brands. Well recommended. - Reg Goslin

Author Information

Céleste has been fascinated by the law since an early age, and for good reason: her maternal grandfather founded his own legal empire, practicing under the name of Reumert & Partnere, later known as Kroman Reumert. Later in life, after failing to find the same sense of zealousness and duty in other career paths, she found herself again drawn to the law, completing a Masters Degree in Law (LLM) at the University of Copenhagen. After more than three years with the Artists Legal Aid, she felt called to found GRAND IPR(R)️. Céleste specialises in registering trade marks worldwide, she is also a public speaker who talks about what can be done when people are afraid of putting their best work out there. From the creative phase of your logo or business name to the registered brand Céleste is there to support you ensuring, that there is no prior registration in order for you not to waste time, money and energy by trying to register something that the authorities will reject. Nicole specializes in digital marketing to help small-medium sized businesses build effective marketing strategies and ensure their written voice captures the essence of what they are all about. What does that mean for you? She helps you focus on telling your audience how you'll benefit them with your products or services, rather than letting you settle for copy that merely LISTS your offerings. I bring an engaging factor to your marketing and show you how to draw your audience IN. She crafts your words (and sprinkle them with hers) to build relationships that make a difference to your business. If your marketing material lacks warmth and efficacy, you're her DREAM CLIENT! You'll travel to the moon & back in revising your copy! Morten Rosenmeier is a professor of copyright and affiliated with the Center for Information and Innovation Law (CIIR). He has been working at the Faculty of Law since 1997, from 2010 as a professor. He is the author of various books and articles on copyright in particular. In addition to dealing with copyright, he is very interested in the legal language, including the question of what good legal communication is. He finds outlet for this interest with the website www.eksamensteknik.dk for law students that he operates in cooperation with DJØFs Publishing, and where they explain the practical exam technique for oral and written exams. Besides that, he is Part of the steering committee for Retslingvistisk Network (Reline). He is also very interested in research ethics and legal issues. He had the privilege of delivering a number of articles to www.forskerportalen.dk. In addition, together with his colleague Clement Petersen, he is a specially appointed person to support good scientific practice at the Faculty of Law.

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