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9780814756126

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The book is excellent. -American Journal of Psychology Control, a strongly written work of careful scholarship, will be a critical part of that continuing discussion and it deserves the attention of all historians of the discipline. Readers will be rewarded with important insights. -Theory & Psychology [A] highly readable, at times entertaining, yet eminently scholarly book. -History and Philosophy of Psychology Bulletin

(<p> A brilliant exposition of American psychology's historic and profound ambivalence towards its dreams of technologies of control . . . This book will surely signal a turning point in our historical understanding of behaviorism. )-(Henderikus J. Stam), (editor, Theory & Psychology, /i>)

<p> [A] highly readable, at times entertaining, yet eminently scholarly book.

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JOHN A. MILLS is Professor Emeritus of Psychology at the University of Saskatchewan.

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