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Full Product Details

Author:   Guiseppe Getto ,  Jack Labriola ,  Sheryl Ruszkiewicz
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.326kg
ISBN:  

9780367192167

ISBN 10:   0367192160
Pages:   222
Publication Date:   30 September 2019
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. An Introduction to Content Strategy: Best Practices, Pedagogies, and What the Future Holds Section 1: Content Strategy Best Practices 2. What Constitutes a Best Practice in Content Strategy? 3. Transformation of Complex Information to Fit a Situation 4. Editing Content for Global Reuse 5. Effects of Content Management and Organizational Context on Technical Communication’s Usability 6. Human-Centered Content Design in Augmented Reality Section 2: Content Strategy Pedagogies 7. Teaching Content Strategy to Graduate Students with Real Clients 8. Creating a User-Centered Experience in Online Courses Through Content Strategy 9. Teaching Content Strategy to Undergraduate Students With Real Clients 10. Using Content Strategy Best Practices to Teach Students About Online Branding and Social Media

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Author Information

Dr. Guiseppe Getto is Associate Professor of Technical and Professional Communication at East Carolina University and is President and Founder of Content Garden, Inc., a digital marketing and UX consulting firm specializing in nonprofits and small businesses. Dr. Jack T. Labriola is Assistant Professor of Technical Communication and Interactive Design at Kennesaw State University. Outside of academia, Dr. Labriola is the Vice President of User Experience and Content Strategy at Content Garden, Inc. Sheryl Ruszkiewicz is Special Lecturer at Oakland University, where she teaches in the First-Year Writing program.

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