Overview

When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset. Samples Preview sample pages from Content Strategy for the Web >

Full Product Details

9780321808301

Table of Contents

Reviews

This is the go-to handbook for creating an effective content strategy. The Post-it(R) notes and dog-eared pages in my copy are evidence of that! -- Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team -- Lucie Hyde, Director of Content, eBay Europe

This is the go-to handbook for creating an effective content strategy. The Post-it (R) notes and dog-eared pages in my copy are evidence of that! - Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team - Lucie Hyde, Director of Content, eBay Europe

This is the go-to handbook for creating an effective content strategy. The Post-it(R) notes and dog-eared pages in my copy are evidence of that! - Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team - Lucie Hyde, Director of Content, eBay Europe

Author Information

Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specialising in content strategy and writing for the web. Widely recognised as one of the country's leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available