Overview

"Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screen sizes - from the tiniest ""dumb"" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in less time than it takes you to fly from New York to Chicago."

Full Product Details

9781952616471

Table of Contents

Reviews

Karen McGrane's book provides an easy-to-follow guide on what a future friendly CMS looks like and practical steps on how to get there from here. -JASON GRIGSBY Mobile strategist and author of Progressive Web Apps How do you ensure you've got the best content every way your customers want to access it? Karen McGrane delivers an amazing set of solutions to the challenges of today's content-rich, multi-device world. This is one of those books you'll find yourself quoting from weekly. -JARED SPOOL Maker of awesomeness at Center Centre Karen McGrane's Content Strategy for Mobile brilliantly describes our biggest challenges - and opportunities - in the 'wild, wild west' of content. Required reading for all my clients. -KRISTINA HALVORSON Author of Content Strategy for the Web

Karen McGrane's book provides an easy-to-follow guide on what a future friendly CMS looks like and practical steps on how to get there from here. -JASON GRIGSBY Mobile strategist and author of Progressive Web Apps How do you ensure you've got the best content every way your customers want to access it? Karen McGrane delivers an amazing set of solutions to the challenges of today's content-rich, multi-device world. This is one of those books you'll find yourself quoting from weekly. -JARED SPOOL Maker of awesomeness at Center Centre Karen McGrane's Content Strategy for Mobile brilliantly describes our biggest challenges - and opportunities - in the 'wild, wild west' of content. Required reading for all my clients. -KRISTINA HALVORSON Author of Content Strategy for the Web

Author Information

Karen McGrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty-five years. Currently, she is a partner in Autogram, a consultancy focused on design and content management systems that she founded with Ethan Marcotte and Jeff Eaton. Previously, she was managing partner at Bond Art + Science, a UX consultancy she founded in 2006 and formerly VP and national lead for user experience at Razorfish. Karen teaches Design Management in the MFA in Interaction Design program at the School of Visual Arts in Manhattan. She is the author of Going Responsive(2015) and Content Strategy for Mobile(2012), both published by A Book Apart.

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