Overview

"""We are moving towards a world where a huge percentage of business is done on-line and if you are not playing in that field, eventually you are not going to have a business the revolution has only just begun the only constant in our world is change itself. Pretending these changes are not happening wont make them go away. I believe that developing and polishing our online content is the key to the kingdom it is a process that can be taught, learned and duplicated. Once you have a program up and running, it is a straightforward way to generate more business. On-line marketing can be intimidating, no doubt about it, and I spend my days simplifying it for business people so they can generate more revenue as a result of their online activities. We focus on a subset of on-line marketing that currently flies under the label of content marketing. By the end of this book I aim to help you figure out what that is, why its important and how it works, and hopefully Ill be able to crack open a door to the future for you and your b usiness that is filled with possibility."" -- Susan Crossman"

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9781988058023

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Reviews

Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone even a complete novice a content-marketing pro in no time great tips and techniques to give you the edge you need. Michael Davie, author, Winning Ways

Author Information

Susan Crossman is an online marketing consultant, who helps her clients develop, manage, and leverage the web-related content they need to grow their business with clarity and authority. Susan has an extensive background as a professional writer and marketer, firmly focused on helping her clients untangle the often overwhelming task of showing up more powerfully online and leveraging the internets vast possibilities for revenue generation. Shes also the best-selling author of five major titles, including Content Marketing Made Easy.

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