Overview

Content marketing is still on the rise, and it is serving the high-tech community particularly well. When engineers are enabled to tell their stories, they translate complex technologies into simple, attractive narratives. No matter if such a story is told as a text, podcast, or XR piece—it will attract new customers, partners, or even the general public. This book offers practical advice for anyone who wants to create and distribute content that truly drives customer loyalty. Marketers, development engineers, and product experts will find advice on how to plan, create, and distribute content. Small and medium-sized agencies will also benefit from this book, as they will find ways to improve their workflows and include different texts, images, or video clips in their offerings for clients. And of course, it is not limited to engineers. Any scientist who wants to communicate his or her findings to founders, partners, or scientists from other disciplines will be well served by the content marketing recipes in this book. This book is written by experts with experience from several hundred cases in high-tech industries such as toolmaking, automotive, aerospace, laboratory technology, and electronics. In addition, leading experts from various companies have been interviewed to add their tips and tricks.

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9781510672710

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