Overview

Successfully manage Web content to achieve a competitive edge Using the content management strategy that she developed for companies such as Nortel, Motorola, Cisco, and others, Hackos walks readers through the stages of effective Web content management. She shows how to establish a content strategy based on what type of content a user needs, the platforms to which it should be delivered, and the types of content necessary for the organization. Readers will learn how to develop and incorporate an information model into their Web site design as well as how to transform their organization's processes to ensure dynamic content delivery. They'll also find tips on how to take advantage of XML.

Full Product Details

Author:   JoAnn T. Hackos
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 19.30cm , Height: 2.40cm , Length: 23.40cm
Weight:   0.754kg
ISBN:  

9780471085867

ISBN 10:   0471085863
Pages:   432
Publication Date:   28 February 2002
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Preface. Chapter 1: Is Content Management in Your Future? Chapter 2: Implementig a Content-Management Solution. Chapter 3: Taking a Close Look at Your Information Resources. Chapter 4: Creating an Information Model. Chapter 5: Developing Information Types and Content Units. Chapter 6: Using Content Units to Structure Information Types. Chapter 7: Developing Content Plans for Static Web Sites. Chapter 8: Developing Content Plans for Dynamic Web Sites. Chapter 9: Developing a Single-Source Strategy. Chapter 10: Authoring for Reuse. Chapter 11: Staffing for Content Management. Chapter 12: Making a Business Case for Content Management. Appendix A: Content Management Requirements Checklist. Appendix B: Vendors. Bibliography. Index.

Reviews

Author Information

JOANN T. HACKOS is President of Comtech Services, an international consulting company that advises companies on content management, customer analysis, user interface design, usability, and process maturity. She is also the author of Managing Your Documentation Projects, Standards for Online Communication, and User and Task Analysis for Interface Design (all from Wiley).

Tab Content 6

Author Website:  

Countries Available

All regions