Overview

Your brand is unique. Your website content should be, too. Many businesses believe they know what sets their brand apart from the competition, only to discover they aren't connecting with their audience. With Content is King as your guide, you'll uncover your accurate Unique Value Proposition, so you can reach the customer-base that's been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers. In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook. Discover how to: build your content marketing strategy from scratch; define your Unique Value Proposition and tell your own story; navigate Search Engine Optimization and direct high-volume traffic to your platform; and discern your buyer's journey to customize and enhance your patron's experience. Take your content to new heights with top-grade editorial, today!

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Laura Briggs is a freelance writer and entrepreneur coach who launched her business in 2012 with no formal training and scaled it to six figures in just eighteen months! Since 2013, she's worked full-time as a freelance writer and writing coach. A digital nomad with a passion for freedom-based careers, Laura uses her skill set to help freelancers build a tailored plan for their success, and works with entrepreneurs to craft websites and text that stand out from the crowd. Laura is a faculty member/regular presenter at Midwest Writer's Workshop, Indiana Writer's Center, Editorial Freelancer's Association, and Girl Develop It, as well as a two-time TEDx speaker, business strategist, and copywriter. She lives in Springfield, Illinois. After earning a degree in musical theater and spending several years hustling on the business side of the film industry, Lisa Larsen has found her way back to her first love: performing. Lisa narrates from her home studio in the foothills of Los Angeles. When she's not embodying the characters of strong heroines, feisty teenagers, cranky old men, or alluring vampires, she's devoting time to her daughters, mucking up her kitchen baking healthy treats, riding her bike, or enjoying a DIY project with her husband.

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