Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Author:   T C Melewar ,  Elif Karaosmanoglu
Publisher:   Palgrave MacMillan
ISBN:  

9781282370371


Pages:   230
Publication Date:   01 January 2008
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Contemporary Thoughts on Corporate Branding and Corporate Identity Management


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Overview

A new look atthe latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Full Product Details

Author:   T C Melewar ,  Elif Karaosmanoglu
Publisher:   Palgrave MacMillan
Imprint:   Palgrave MacMillan
ISBN:  

9781282370371


ISBN 10:   1282370375
Pages:   230
Publication Date:   01 January 2008
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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