Contemporary Radio Programming Strategies
Author:   David T. MacFarland
Publisher:   Taylor & Francis Ltd
Volume:   1
ISBN:  

9781138215450


Pages:   228
Publication Date:   23 September 2016
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Contemporary Radio Programming Strategies


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Author:   David T. MacFarland
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Volume:   1
Weight:   0.453kg
ISBN:  

9781138215450


ISBN 10:   1138215457
Pages:   228
Publication Date:   23 September 2016
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. An Overview of the Book Part 1. Radio’s Arena, Attributes and Audiences 2. Radio’s Arena 3. Radio’s Attributes 4. What Radio Audiences Want Part 2. Formats, Soundscapes and Voices 5. Format Structure and Management 6. The Structure and Appeal of Acoustic Space 7. Air Personality: the Structure of Spoken Gesture Part 3. Music Programming 8. The Appeals of Radio Music 9. Music Moods Research 10. The Components of a Mood-Evoking Music Progression 11. Factors in MOST – Mood-Oriented Selection Testing 12. Factors in MEMO – Mood-Evoking Music Order 13. Toward MERIT

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