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9781479828913

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With a finger on the pulse of critical issues in media studies writ large, Contemporary Latina/o Media provides a serious study of Latina/o media as a constellation of transnational industries always in search of the Latina/o consumer. In an age in which Latin American economies may surpass the US in terms of growth, this collection's focus on Latina/o media markets as a terrain of struggle is a timely and significant contribution to scholarship in the field. -Vicki Mayer,author of Producing Dreams, Consuming Youth: Mexican Americans and Mass Media With the changing demographics of the US, Latina/os are playing an important role in redefining Latina/o media. Davila and Rivero bring together media, cultural, and ethnic studies scholars to develop a contemporary analysis of Latina/o media through a transnational lens. -Choice Contemporary Latina/o Media provides scholars with a much-needed resource for rethinking media studies and will undoubtedly emerge as a touchstone volume on its topic. Scholars of Latino/a media will seek it out for several of its groundbreaking essays, and students at all levels will find the writing accessible and sophisticated. -American Studies Journal

With the changing demographics of the US, Latina/os are playing an important role in redefining Latina/o media. Davila and Rivero bring together media, cultural, and ethnic studies scholars to develop a contemporary analysis of Latina/o media through a transnational lens. - Choice

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Arlene Dávila is Professor of Anthropology and American Studies at NYU. Her books include Culture Works: Space, Value and Mobility Across the Neoliberal Americas (2012) and Latino Spin: Public Image and the Whitewashing of Race (2008), both available from NYU Press. Yeidy M. Rivero is Associate Professor in the department of Screen Arts and Culture at the University of Michigan and author of Tuning Out Blackness: Race and Nation in the History of Puerto Rican Television (2005) and Broadcasting Modernity: Cuban Commercial Television, 1950-1960 (forthcoming).

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