Overview

Making businesses sustainable is an ever-present challenge faced by entrepreneurs, both established and new. This new book takes an insightful look at the changes occurring in the digital arena for enhancing organizational effectiveness in business today. This volume discusses AI and machine learning in business, sustainable development goals for organizational effectiveness, sociointercultural sustainable natural resources management, entrepreneurial marketing practices,specialized technical education, Bitcoin and cryptocurrencies, digital financial services, and more.

Full Product Details

Author:   Nilanjan Ray ,  Sudin Bag ,  Tapas Kumar Chatterjee
Publisher:   Apple Academic Press Inc.
Imprint:   Apple Academic Press Inc.
ISBN:  

9781774916544

ISBN 10:   1774916541
Pages:   276
Publication Date:   22 November 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

1. Accomplishing Sustainable Development Goals for Organizational Effectiveness in a VUCA World 2. Socio-Intercultural Sustainable Natural Resources Management and Governance 3. Internationalization of Startups Through Entrepreneurial Marketing and Temporary Cessation of Overseas Sales 4. Cryptocurrency: The Revolution and Trend of Bitcoin in the Recent Scenario and Its Future Challenges and Opportunities 5. Analysis of Technology Acceptance Model in Understanding Higher Educational Institutions’ Students’ Attitude for Accepting Digital Education 6. Human Resource Disclosure Practices in Select Indian Banks: A Comparative Study of Public and Private Sectors 7. An Investigation of How Artificial Intelligence (AI) Has Enhanced Quality Engineering 8. India’s Digital Financial Inclusion to Digital Adoption . . . A Memorable Journey 9. Innovative Measures and Sustainable Growth of SMEs: A Special Reference to Some Selected Enterprises in Howrah 10. Exploring Key Factors Apart from Price and Quality and Effective Ad Media to Get a Foothold in the Fast-Moving Consumer Goods (FMCG) Segment 11. Specialized Technical Education and Entrepreneurism: An Empirical Study on the SELF Program Participants 12. New Developments in the Agri-Food Industry: Manipulating Prospects for Industry 4.0 13. Artificial Intelligence the Road Map of Careers in the Financial Sectors 14. Exponential Growth of Digital Eco-Systems in a VUCA World and the Role of Information Management: A Global Market Perspective 15. Medical Hotel: Innovative Strategy of Hospitality Industry for Survival and Growth

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Author Information

Nilanjan Ray, Phd, is Associate Professor of Management Studies at JIS University, West Bengal, India. He was formerly affiliated with the Institute of Leadership Entrepreneurship and Development and with the Adamas University School of Business and Economics, both in Kolkata. With more than 12 years of teaching and six years of research experience, Dr. Ray has contributed many research papers and edited research handbooks published by Springer, IGI Global, and Apple Academic Press. He has obtained one patent from Germany and two copyrights from India. He is also a reviewer for several journals and has organized several faculty development programs, national and international conferences, and management doctoral colloquiums. Sudin Bag, PhD, is Assistant Professor and Ex-Head of the Department of Business Administration, Vidyasagar University Midnapore, West Bengal, India. He has over 11 years of corporate and academic experience, teaching management at colleges and universities. Dr. Bag has published research papers and book chapters and has also authored two books on management. He has attended and presented papers at national and international conferences in India and visited several countries for academic activities Tapas Kumar Chatterjee, PhD, is Associate Professor of Marketing at IMT Nagpur, India. He has over 20 years of corporate experience and has been in academia for the last 15 years. He has published and presented research articles in national and international journals and conferences. He has authored one book and is an avid networker. He has delivered several talks in various forums as plenary speaker, guest of honor, keynote speaker, etc.

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