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Author:   Androniki Kavoura
Publisher:   Nova Science Publishers Inc
Imprint:   Nova Science Publishers Inc
Dimensions:   Width: 15.50cm , Height: 0.60cm , Length: 23.00cm
Weight:   0.170kg
ISBN:  

9781629482026

ISBN 10:   1629482021
Pages:   74
Publication Date:   24 January 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Preface; Places & Regions in the Horizon of Globalization & Economic Crisis; Marketing & Place Marketing at the Forefront of New Conditions of Economic Recession & Crisis in Search for a New Role; Methodological Approaches; Place Identity/National Identity: The Image of the Place & Place Brand; External Public/Tourism & Tourism Behavior: Defining Experience; The Role of the Imagined Community in Place Marketing; The Role of Synergies & Local Networks for Place Branding & Place Marketing; The Use of New Technologies for the Creation of an E- Place Brand & E-Place Marketing; The New Role of the Public Sector: Negotiating the Concept of the Public Interest to the New Conditions as a Basic Pole of a Strategic Plan for Place Branding-Place Marketing; Proposition for the Future: A Model of Systemic Approach of the Strategic Design of Place Marketing & Place Branding; References; Index.

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