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Full Product Details

Author:   Klement Podnar ,  John Balmer (Brunel University, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.00cm , Length: 23.40cm
Weight:   0.453kg
ISBN:  

9781138971684

ISBN 10:   1138971685
Pages:   176
Publication Date:   28 February 2016
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. Contemplating the Corporate Communications, Corporate Marketing and Identity Curricula - Celebrating 15 Years of the ICIG Symposium: 1994-2009 Klement Podnar and John M.T. Balmer 2. Weathervanes or Signposts? Constructs or Philosophy? Scrutinsing and Explicating Corporate Image, Corporate Identity, Corporate Communications, Corporate Reputation, Corporate Brands and Corporate Marketing John M.T. Balmer 3. Schools of Thought in Corporate Marketing – Traces and Future Perspectives Joachim Kernstock and Tim Oliver Brexendorf 4. The Missing Link in Corporate Marketing Zlatko Jančič 5. Corporate Social Responsibility and Corporate Identity: Potentials for Disciplinary Cross-Fertilization within Research and Teaching Anne Ellerup Nielsen and Trine Susanne Johansen 6. Consumer’s Identification with a Brand Urška Tuškej and Klement Podnar 7. Exploring How Organizational Identity is Affected by the Arrival of New Members Laura Illia 8. Holland’s Got Talent? The Relevance of Employer Branding in Job Advertisements for Becoming an Employer of Choice Jan-Willem Schoonderbeek, Jorinde J.C. Westhoff, Kelta Meeusen and Wim J.L. Elving 9. Generic Charisma – A Conceptualization and Measurement Tool Development Ana Tkalac Verčič and Dejan Verčič 10. Exploring the Relationship between Media Sentiments and Market Capitalisation in 32 FTSE-350 Firms Temi Abimbola 11. Corporate Communications in China: A Preliminary Study Ying Fan 12. Corporate Social Responsibility, Customer Trust and the Mediating Role of C-C Identification in the Banking Industry Urša Golob and Klement Podnar 13. How Do Companies Choose between Socially Responsible Suppliers? An Experimental Study Joop-Joost Hietbrink, Guido Berens and Johan van Rekom 14. Business Schools’ Use of CSR as a Corporate Marketing Strategy Anne Ellerup Nielsen and Christa Thomsen

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Author Information

Klement Podnar is Head of Marketing Communication and Public Relations at the University of Ljubljana, Slovenia. He researches corporate identity, image and reputation, organizational identification, corporate communications and marketing and has published in numerous journals, including the Corporate Reputation Review and the Journal of Marketing Communications. John M. T. Balmer is Professor of Corporate Marketing at Brunel Business School, UK. His articles on the corporate identity, corporate branding and corporate marketing have been published in leading journals including the California Management Review, the European Journal of Marketing and the Journal of Business Ethics. He is Founder, Chairman and Conference Organiser of the International Corporate Identity Group (ICIG).

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