Consuming Sport: Fans, Sport and Culture
Author:   Garry Crawford (University of Salford, Manchester, UK)
Publisher:   Taylor & Francis Ltd
Edition:   annotated edition
ISBN:  

9780415288903


Pages:   200
Publication Date:   27 May 2004
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Consuming Sport: Fans, Sport and Culture


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Overview

Consuming Sport is the first book to explicitly and comprehensively address how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its followers, the fans. It examines the process of becoming a sport fan, and the social and moral career that supporters follow as their involvement develops over a life-course. As well as developing a new theory of sports fandom and presenting a case for new ethnographic approaches to the study of sports fans, the book includes a wealth of unique research material. The text explores the argument that while concepts of authenticity, tradition, and locality continue to have importance, today, mass media and merchandising have a far greater influence on patterns of loyalty.

Full Product Details

Author:   Garry Crawford (University of Salford, Manchester, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   annotated edition
Dimensions:   Width: 15.60cm , Height: 1.40cm , Length: 23.40cm
Weight:   0.430kg
ISBN:  

9780415288903


ISBN 10:   0415288908
Pages:   200
Publication Date:   27 May 2004
Audience:   College/higher education ,  College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction: Studying 'fans' 2. The Globalisation, Commercialisation and Mediaisation of Sport 3. The Power of the Consumer 4. The (Moral) Career of the Sport Fan 5. The Changing Nature of Sport Audiences 6. Place, Locality and the Venue 7. Sport and Everyday Life 8. Conclusion: An Agenda for Studying Sport Audiences

Reviews

'[This book] is thoughtful and considered ... It is a very important contribution to the field of sports studies.' - Martin Johnes, St Martin's College Lancaster


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Garry Crawford

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