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Author:   Cheryl Krasnick Warsh ,  Dan Malleck
Publisher:   University of British Columbia Press
Imprint:   University of British Columbia Press
Dimensions:   Width: 15.20cm , Height: 2.30cm , Length: 22.90cm
Weight:   0.560kg
ISBN:  

9780774824682

ISBN 10:   0774824689
Pages:   304
Publication Date:   23 August 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction: Consuming Modernity / Dan Malleck and Cheryl Krasnick Warsh Part 1 – Consumerism as Politics, Practice, and Ideology 1 Canada’s Consumer Election (1935) / Bettina Liverant 2 Consumer Culture and the Medicalization of Women’s Roles in Canada, 1919-39 / Tracy Penny Light 3 Selling Lysol as a Household Disinfectant in Interwar North America / Kristin Hall 4 Medicine Advertising, Women’s Work, and Women’s Bodies in Montreal Newspapers, 1919-39 / Denyse Baillargeon 5 Annie Turnbo Malone and African American Beauty Culture in the American West / De Anna J. Reese Part 2 – Consumerism and Public Display 6 Women, Identity, and Sports Participation in Interwar Britain / Fiona Skillen 7 Aesthetic Athletics: Advertising and Eroticizing Women Swimmers / Marilyn Morgan 8 Shades of Change: Suntanning and the Interwar Years / Devon Hansen Atchison Part 3 – Modern Girls 9 Beauty Advice for the Canadian Modern Girl in the 1920s / Jane Nicholas 10 (En)gendering a Modern Self in Post-Revolutionary Mexico City, 1920-40 / Susanne Eineigel 11 The Argentine Modern Girl and National Identity, Buenos Aires, 1920-40 / Cecilia Tossounian Part 4 – Texts and Ideologies of Modernity and Consumerism 12 Protecting Gender Norms at the Local Movie Theatre: The Heidelberg Committee, 1919-33 / Kara Ritzheimer 13 Guilty Pleasures: Consumer Culture in the Fiction of Mary Quayle Innis / Donica Belisle Selected Readings; Contributors; Index

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Author Information

Cheryl Krasnick Warsh is a professor of history at Vancouver Island University. Dan Malleck is an associate professor in Community Health Sciences at Brock University. He is the author of Try to Control Yourself: The Regulation of Post-Prohibition Drinking in Ontario, 1927-44 (UBC Press, 2012). Contributors: Devon Hansen Atchison, Denyse Baillargeon, Donica Belisle, Susanne Eineigel, Kristin Hall, Tracy Penny Light, Bettina Liverant, Marilyn Morgan, Jane Nicholas, De Anna J. Reese, Kara Ritzheimer, Fiona Skillen, Cecilia Tossounian.

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