Consuming Experience
Author:   Antonella Caru (University of Bocconi, Italy) ,  Bernard Cova (European School of Management, Paris, France)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415382434


Pages:   220
Publication Date:   07 December 2006
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Consuming Experience


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Author:   Antonella Caru (University of Bocconi, Italy) ,  Bernard Cova (European School of Management, Paris, France)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.60cm , Length: 23.40cm
Weight:   0.521kg
ISBN:  

9780415382434


ISBN 10:   0415382432
Pages:   220
Publication Date:   07 December 2006
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

'There is no question that consumption experiences are at the core of understanding how marketing works. This collection provides helpful insights and rich illustrations for this crucially important topic.' Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, USA 'We are at the dawn of a new marketing era, and CONSUMING EXPERIENCE is a roller-coaster ride through the new relationship between people and commerce. Fasten your seatbelts.' - Alex Wipperfurth, Partner at Dial House and author of BRAND HIJACK


Author Information

University of Bocconi, Italy European School of Management, Paris, France

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