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Overview
Full Product Details
Author: Erika Rappaport , Sandra Trudgen Dawson , Mark J. Crowley
Publisher: Taylor & Francis Ltd
Imprint: Berg Publishers
Dimensions:
Width: 15.60cm
, Height: 1.80cm
, Length: 23.40cm
Weight: 1.380kg
ISBN: 9780857856111
ISBN 10: 0857856111
Pages: 320
Publication Date: 30 July 2015
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print 
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Table of Contents
1. Introduction: Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century BritainErika D. Rappaport, University of California, Santa Barbara, USA; Sandra Trudgen Dawson, Northern Illinois University, USA; Mark J. Crowley, Wuhan University, ChinaPart I: Gender, Sexuality and Youth: Cultivating and Managing New Consumers2. Who is the Queer Consumer? Historical Perspectives on Capitalism and HomosexualityJustin Bengry, Birkbeck, University of London, UK3. 'Healthier and Better Clothes for Men': Men's Dress Reform in Interwar BritainIna Zweiniger-Bargielowska, University of Illinois, USA4. Selling, Consuming and Becoming the Beautiful Man in Britain: The 1930s and 1940s Paul Deslandes, University of Vermont, USA5. Rational Recreation in the Age of Affluence: The Café and Working-Class Youth in London, c.1939-1965 Kate Bradley, University of Kent, UK6. Teenagers, Photography and Self-fashioning: 1956-1965Penny Tinkler, University of Manchester, UK7. Unwanted Consumers: Violence and Consumption in British Football in the 1970s Brett Bebber, Old Dominion University, USAPart II: In and Beyond the Nation: The Local and the Global in the Production of Consumer Cultures8. Consumer Communication as Commodity: British Advertising Agencies and the Global Market for Advertising 1780-1980Stefan Schwarzkopf, Copenhagen Business School, Denmark9. Drink Empire Tea: Conservative Politics and Imperial Consumerism in Interwar BritainErika D. Rappaport, University of California, Santa Barbara, USA10. Female Credit Customers, the United Africa Company, and Consumer Markets in Postwar Ghana, Bianca Murillo, Willamette University, USA11. Designing Consumer Society: Citizens and Housing Plans during the Second World War, Sandra Trudgen Dawson, Northern Illinois University, USA12. Saving for the Nation: The Post Office and National Consumerism: c.1860-1945Mark J. Crowley, Wuhan University, China13. Prosperity for All? Britain and Mass Consumption in Western Europe after the Second World WarKenneth Mouré, University of Alberta, Canada14. A House Divided: The Organized Consumer and the British Labour Party, 1945-60 Peter Gurney, University of Essex, UK15. Early British Television: The Allure and Threat of AmericaKelly Boyd, Institute of Historical Research, University of London, UKBibliographyIndex
Reviews
A stimulating volume that reveals the dynamism of consumer identities and lifestyles in Britain and its Empire before Americanisation. -- Frank Trentmann, Birkbeck, University of London, UK and editor of The Oxford Handbook of the History Consumption Consuming Behaviours presents cutting-edge research on consumption in twentieth-century Britain. In putting together these fine, well-researched essays, Rappaport, Dawson and Crowley complicate our understandings of what affluence meant to ordinary citizens and show just how important products and their uses were to people's identities and social lives. -- Matthew Hilton, University of Birmingham, UK Consuming Behaviours is destined to become a key text for scholars and students alike. Covering an amazing array of topics, it assembles a stellar selection of leading historians and above all, showcases conceptual rigor and an empirical range of histories of consumption. -- Lawrence Black, University of York, UK
A stimulating volume that reveals the dynamism of consumer identities and lifestyles in Britain and its Empire before Americanisation. -- Frank Trentmann, Birkbeck, University of London, UK and editor of The Oxford Handbook of the History Consumption Consuming Behaviours presents cutting-edge research on consumption in twentieth-century Britain. In putting together these fine, well-researched essays, Rappaport, Dawson and Crowley complicate our understandings of what affluence meant to ordinary citizens and show just how important products and their uses were to people's identities and social lives. -- Matthew Hilton, University of Birmingham, UK Consuming Behaviours is destined to become a key text for scholars and students alike. Covering an amazing array of topics, it assembles a stellar selection of leading historians and above all, showcases conceptual rigor and an empirical range of histories of consumption. -- Lawrence Black, University of York, UK A historical approach to culture and consumerism is a necessary ingredient to understanding contemporary life in a modern Western society like Britain, and anthropologists interested in capitalism, consumption, and modern lifestyles can benefit greatly from this country-specific investigation of politics, gender, pleasure, and the more or less intentional construction of an enduring modern subjectivity. * Anthropology Review Database *
Author Information
Erika Rappaport is an Associate Professor of History at the University of California, Santa Barbara, USA. Sandra Trudgen Dawson is an Instructor of History and Women's Studies at Northern Illinois University,USA. Mark J. Crowley is an Associate Professor in the School of History, Wuhan University, China.
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