Overview

"With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (2003-2008), ""Consumer Western Europe 2009/2010"" is the must-have reference source for anyone doing strategic marketing planning in Europe. Whether you are looking to identify the largest market for a product or the rate of growth of a particular consumer market, this is the business tool you need to give you instant access to comparable and reliable business intelligence."

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9781842644997

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Proves a valuable service by pulling together in one volume standardised consumer data American Reference Books Annual An essential tool for all business libraries, business information professionals and anyone involved in European business planning What's New in Marketing

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