Overview

Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa. Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts. This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.

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9780367868024

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Reviews

'This indispensable book provides a representation of vulnerability--a potentially transitory and universal human condition--that is concurrently sensitive but not sentimental, comprehensive but multifaceted, conscience awakening but programmatic. It mobilizes us as responsive consumers, managers, policy makers, and citizens.' - Luca M. Visconti, Associate Professor, ESCP Europe, France 'This is a very useful and detailed source for scholars, students and decision makers seeking deep insight into the difficult and challenging area of consumer vulnerability. However, the book is more than that as it represents an important contribution to the developing understanding of how marketing and consumer research can evolve from being part of the cause of the problems highlighted, to being part of the solution.' - Iain Black, Associate Professor, Heriot-Watt University, UK 'This important collection brings together a wealth of knowledge and expertise. The range of contributors bring insights from both academic and practitioner perspectives, providing engaging and thought provoking explorations of the conditions and contexts of consumer vulnerability.' - Emma Banister, Senior Lecturer, The University of Manchester, UK

Author Information

Kathy Hamilton, is Senior Lecturer in Marketing, University of Strathclyde UK; Susan Dunnett, is Lecturer in Marketing, University of Edinburgh, UK; Maria Piacentini, is Professor in Consumer Behaviour, Lancaster University, UK.

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