Overview

"""Consumer Viewpoint on Personalized Pricing"" is a thought-provoking book authored by Sr Sarmento. The book explores the complex issue of personalized pricing, where companies tailor prices based on consumer data such as their browsing history, demographics, and purchase behavior. The book provides a comprehensive analysis of this controversial practice, its implications on consumer behavior, and the ethical considerations surrounding it. The book starts by defining personalized pricing and discussing its evolution from traditional pricing methods. It then delves into the various forms of personalized pricing, such as dynamic pricing, surge pricing, and discriminatory pricing. The author discusses the pros and cons of each type and how they affect consumers' purchasing decisions. The book then addresses the ethical concerns surrounding personalized pricing. The author argues that companies must ensure that personalized pricing is fair and transparent, and consumers should have the right to access their data and control how it's used. The book also explores the potential for personalized pricing to exacerbate existing social inequalities, such as discriminating against low-income consumers or marginalized groups. Throughout the book, the author presents various real-life examples of personalized pricing and how consumers have responded to them. The author also discusses how technology has made personalized pricing more prevalent and sophisticated, raising questions about privacy and data protection. In conclusion, ""Consumer Viewpoint on Personalized Pricing"" is a must-read book for anyone interested in the intersection of business, technology, and ethics. The author's writing is engaging and accessible, making it suitable for both academics and the general public. The book provides a balanced view of personalized pricing, acknowledging its potential benefits while also highlighting the need for transparency and fairness. Overall, it's an insightful and thought-provoking read that will leave readers questioning the impact of personalized pricing on our society."

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9781805285656

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