Consumer Testing and Evaluation of Personal Care Products
Author:   Howard R. Moskowitz (Moskowitz Jacobs, Inc., White Plains, New York, USA)
Publisher:   Taylor & Francis Inc
Volume:   v. 14
ISBN:  

9780824793678


Pages:   512
Publication Date:   13 September 1995
Format:   Hardback
Availability:   Out of stock   Availability explained


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Consumer Testing and Evaluation of Personal Care Products


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Overview

This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.

Full Product Details

Author:   Howard R. Moskowitz (Moskowitz Jacobs, Inc., White Plains, New York, USA)
Publisher:   Taylor & Francis Inc
Imprint:   Marcel Dekker Inc
Volume:   v. 14
Dimensions:   Width: 21.00cm , Height: 2.90cm , Length: 28.00cm
Weight:   0.836kg
ISBN:  

9780824793678


ISBN 10:   0824793676
Pages:   512
Publication Date:   13 September 1995
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

Concept development, testing, optimization; benchmarking a product category; practical considerations for product testing; experimental design and product optimization; the role of psychophysics and experimental psychology; individual differences - conventional subgroups, preference segmentation and the construction of a product line; interrelating data sets - physical measures, expert panel and consumer ratings; streamlining the product development process; advice to a young researcher.

Reviews

. . .should be part of every product-development library; it bears close study by product researchers and development chemists alike. ---Cosmetics & Toiletries Magazine


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