Consumer Psychology for Marketing
Author:   Gordon Foxall (University of Cardiff) ,  Ronald E. Goldsmith (Florida State University) ,  Stephen Brown (University of Ulster, UK)
Publisher:   Cengage Learning EMEA
Edition:   2nd edition
ISBN:  

9781861523716


Pages:   260
Publication Date:   25 June 1998
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Consumer Psychology for Marketing


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Full Product Details

Author:   Gordon Foxall (University of Cardiff) ,  Ronald E. Goldsmith (Florida State University) ,  Stephen Brown (University of Ulster, UK)
Publisher:   Cengage Learning EMEA
Imprint:   Cengage Learning EMEA
Edition:   2nd edition
Dimensions:   Width: 18.80cm , Height: 23.80cm , Length: 2.00cm
Weight:   0.640kg
ISBN:  

9781861523716


ISBN 10:   1861523718
Pages:   260
Publication Date:   25 June 1998
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

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Tables Figures Preface 1. Consumer-Oriented Marketing 2. Consumer Choice 3. Perceptual Processes 4. Cognitive and Behavioural Learning 5. Attitudes, Intentions and Behaviour 6. Motivation and Lifestyle 7. Personality and Cognitive Style 8. Consumers in Context 9. Consumers in Society


Author Information

Gordon Foxall is a Professor of Consumer Research at the Department of Commerce, University of Birmingham and Director of the Consumer Research Unit at the Birmingham Business School. Florida State University, College of Business

Tab Content 6

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