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ChapterOne How can be one clever shopping consumerAny one customer hopes to create wealth from consumption process. I believe that it is possible to achieve or implement this goal . You need to remember that your consumption behaviors can not help you to create wealth, if you can change your consumption attitude or mind how to become one clever consumption. It is possible to help you to save much money or wasting money to consume in long time accumulative consumption time.Do you feel that one cheap or discount price product? It must be attractive and it is right or suitable to you to choose to buy to compare other no discount or more expensive similar products in nowadays market. Do you feel that you may use the cheap or discount product for long time to compare other similar, but no discount or much expensive products? For example, you can use this cheaper product for one year maximum, but if you buy another no discount similar product, you can guarantee to use at least five years.So, when you use the cheaper product after one year. You need to pay extra money to buy another product to replace it, if it is one essential product. It means that you must need to buy another similar product to replace it. If you still buy discount or cheap the kind of similar product every year. Moreover, the kind cheap and discount product price assumes to raise 10% at least every year. Do you feel that your actual expenditure will stable increase, when you must need to buy the kind of discount product to use every year? Otherwise, if you decide to choose to buy the much expensive producty before, you won't need to spend extra money to buy the kind of similar product every year, because this no discount product can guarentee to satisfy your need to use at least five years. So, one clever consumer won't only consider whether the product has how much discount, wo will consider whether how long its actual useful time.In the discount shop businessmen beneficial view point, he will have role if he still sell discount, but no long useful time products to his clients, because if the clients discover his all any discount products must not be used longer time to compare the other competitors, they sell more expensive, but longer time durable similar quality and appearance products. Then, the discount shop businessmen may face lose old clients consumption risk again, if they don't calculate the discount benefit, they begin to calcualte useful durablr time benefit. So, he needs to solve this discount product short durable time challenge, if he hopes his old client number won't be lose.This case brings one question: How you, such this discount shop businessman's consumer and this discount shop owner can create wealth together?

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