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9781845298807

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A vitally important book ... Every MP should read it, every minister, every family. -- Michael Morpurgo Most parents would be shocked by the scale and sophistication of today's marketing to children. This is a landmark book, full of ideas and solutions for reclaiming childhood for children. -- Oliver James, author of They F**k You Up and Affluenza Anyone concerned with children should read this book. It is fascinating and disturbing at the same time. -- Chris Kelly, Chair of NSPCC An important book Tribune

A vitally important book ... Every MP should read it, every minister, every family. Most parents would be shocked by the scale and sophistication of today's marketing to children. This is a landmark book, full of ideas and solutions for reclaiming childhood for children. Anyone concerned with children should read this book. It is fascinating and disturbing at the same time. An important book - Tribune

Author Information

Ed Mayo is a leading campaigner and commentator on social and economic issues and is Chief Executive of Consumer Focus. Ed has written widely, including research on children as consumers that has been described by Jonathan Freedland in the Guardian as 'a groundbreaking study'. Ed helped to found the Fairtrade brand and was the strategist behind the world's most successful anti-poverty campaign, Jubilee 2000. The Guardian nominated him as one of the top 100 most influential social innovators and he is a World Economics Forum 'Young Global Leader'. Ed is married with three children and lives in South East London. Agnes Nairn is an academic researcher, writer, speaker and consultant. She is Professor of Marketing at two of Europe's leading business schools, EM-Lyon Business School in France and RSM Erasmus University in the Netherlands. Agnes's academic research has been published in a wide range of international journals and her policy-related work includes the first study of the links between media exposure, materialism and self-esteem in UK children. She has also written on Barbie torture, how children use David Beckham to understand moral values, covert marketing techniques on the internet and how neuroscience throws new light on how children relate to advertising. She is on the government panel convened by the Department of Children, Schools and Families to assess the impact of the commercial world on children. Agnes is married with two children and lives in Bath.

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