Free Delivery Over $100
|
|
|||
|
||||
OverviewThis edited collection explores the notion of agency by tracing the role and activities of consumers from the pre-internet age into the possible future. Using an overview of the historical creation of consumer identity, Consumer Identities demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity. Grounded in the acknowledgment that identity is a constructed and contested space, the authors analyze emerging dynamics in contemporary consumerism, ongoing tensions of structure and agency in consumer identities, and the ways in which identity construction could be influenced in the future. By exploring consumer identity through examples in pop culture, the authors have created a scholarly work that will appeal to industry professionals as well as academics. Full Product DetailsAuthor: Candice D. Roberts (St. John’s University) , Myles Ethan Lascity (Southern Methodist University)Publisher: Intellect Books Imprint: Intellect Books Dimensions: Width: 17.00cm , Height: 1.40cm , Length: 23.00cm Weight: 0.585kg ISBN: 9781783209811ISBN 10: 178320981 Pages: 240 Publication Date: 10 April 2019 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsAcknowledgements Introduction Section I Branding desire: Strategies of consumer affectation in early Classical Hollywood film The PushmiPullu of fandom MySpace music’s pivotal role in the digitalisation of music culture Section II: Emerging dynamics in contemporary consumerism A qualitative comparison of Mad Men fans in New Zealand and Italy ‘This is so bad, we have to watch it’: Acquiring subcultural capital through oppositional viewing strategies The cannibals: Consuming celebrity through digital mourning Brick by brick: De/reconstructing the children’s animated film genre Section III: Ongoing tensions of structure and agency in consumer identities I protest! A postcolonial critique of media fan activism in a globalised world Big data and Twitter: Finding the stepping stones in consumer communications Ethical consumerism in the emerging EU digital contract legislation About the contributors About the editorsReviewsAuthor InformationCandice D. Roberts is an assistant professor and the director of the communication arts program at St. John’s University, New York. She holds a Ph.D. in communication, culture and media from Drexel University. Her work examines cultural narratives and identity in popular media, and she is particularly interested in archetypes, consumer behaviour and sociality around themes of class, sexuality and space/place. Myles Ethan Lascity is an assistant professor of journalism and director of the fashion media program at Southern Methodist University. He was formerly an assistant professor of communication at Chestnut Hill College, Philadelphia, PA. He holds a Ph.D. in communication, culture and media from Drexel University, and his research interests include popular culture and fashion communication. Tab Content 6Author Website:Countries AvailableAll regions |
||||
