Consumer Demographics and Behaviour: Markets Are People
Author:   Jo M Martins ,  Farhat Yusuf ,  David A Swanson
Publisher:   Springer
ISBN:  

9786613456472


Pages:   233
Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Consumer Demographics and Behaviour: Markets Are People


Overview

This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products.

Full Product Details

Author:   Jo M Martins ,  Farhat Yusuf ,  David A Swanson
Publisher:   Springer
Imprint:   Springer
ISBN:  

9786613456472


ISBN 10:   6613456470
Pages:   233
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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