Consumer Demographics and Behaviour: Markets are People
Author:   Jo M. Martins ,  Farhat Yusuf ,  David A. Swanson
Publisher:   Springer
Edition:   2012 ed.
Volume:   30
ISBN:  

9789400793231


Pages:   214
Publication Date:   26 January 2014
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Consumer Demographics and Behaviour: Markets are People


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Full Product Details

Author:   Jo M. Martins ,  Farhat Yusuf ,  David A. Swanson
Publisher:   Springer
Imprint:   Springer
Edition:   2012 ed.
Volume:   30
Dimensions:   Width: 15.50cm , Height: 1.30cm , Length: 23.50cm
Weight:   0.454kg
ISBN:  

9789400793231


ISBN 10:   9400793235
Pages:   214
Publication Date:   26 January 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Reviews

From the reviews: A must read for those trying to analyse the people of various places and their changing needs. The narrative of the book is lucid for the students and researchers to understand. ... The book illustrates the linking of the market segmentation variables with the demographic profiles. The uniqueness of this book is its explanation of marketing theories with the help of data from the various global markets. ... a reference book for the social anthropologists, the marketing experts and the consumer behavior theorists. (Sarmistha Sarma, DCAS Journal of Management and IT Applications, June-July, 2013)


Author Information

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Latest Reading Guide

NOV RG 20252

 

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