Consumer Brain: Neuromarketing, Emotion and Purchase Decision Making
Author:   Maria Navarro ,  Mauro Pena
Publisher:   Our Knowledge Publishing
ISBN:  

9786209582615


Pages:   56
Publication Date:   31 January 2026
Format:   Paperback
Availability:   Available To Order   Availability explained
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Consumer Brain: Neuromarketing, Emotion and Purchase Decision Making


Overview

The book explains how neuromarketing uses neuroscience to understand how emotions, memory and unconscious processes influence purchasing decisions. It shows how emotions guide attention and advertising recall, how memory affects brand loyalty, and how multisensory experiences improve positioning. It also analyzes the heuristics and factors that influence impulsive and rational decisions, and how companies can use these tools to create more effective campaigns and innovate in consumer experiences, always with an ethical and responsible application.

Full Product Details

Author:   Maria Navarro ,  Mauro Pena
Publisher:   Our Knowledge Publishing
Imprint:   Our Knowledge Publishing
Dimensions:   Width: 15.20cm , Height: 0.30cm , Length: 22.90cm
Weight:   0.086kg
ISBN:  

9786209582615


ISBN 10:   6209582613
Pages:   56
Publication Date:   31 January 2026
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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