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A must-read for students of the consumer and public advocacy movements and for action-oriented consumer and public interest advocates. -Mary Gardiner Jones, President, Consumer Interest Research Institute and author of Electronic House Calls: 21st Century Options Chronicles an important but neglected area of consumer protest activity...The most authoritative treatment of consumer boycotts by its leading expert. Consumer Boycotts should be of great interest to activists and their institutional adversaries, as well as to researchers. -Stephen Brobeck, Executive Director, Consumer Federation of America This volume is a meticulous and engaging social history of the boycott, as well as a nuanced exploration of its microdynamics. Produced by a noted scholar and consumer activist, this book is essential reading for anyone seeking to understand, launch, or resolve a boycott. -John F. Sherry, Jr., Professor of Marketing, Kellogg Graduate Schoolof Management, Northwestern University At the very top of books I have read in its level of clarity...has that rare combination of being informative and entertaining. The last time I read a piece of nonfiction this well-written, I was reading a Pulitzer Prize winner...I recommend [it] most enthusiastically. -Richard Heslin, Associate Professor of Social Psychology, Purdue University Students of social and consumer movements and social change will find this an indispensable resource.. -Choice, C.M. Hand, Valdosta State University

A must-read for students of the consumer and public advocacy movements and for action-oriented consumer and public interest advocates. <br>-Mary Gardiner Jones, President, Consumer Interest Research Institute and author of Electronic House Calls: 21st Century Options <br> Chronicles an important but neglected area of consumer protest activity...The most authoritative treatment of consumer boycotts by its leading expert. Consumer Boycotts should be of great interest to activists and their institutional adversaries, as well as to researchers. <br>-Stephen Brobeck, Executive Director, Consumer Federation of America <br> This volume is a meticulous and engaging social history of the boycott, as well as a nuanced exploration of its microdynamics. Produced by a noted scholar and consumer activist, this book is essential reading for anyone seeking to understand, launch, or resolve a boycott. <br>-John F. Sherry, Jr., Professor of Marketing, Kellogg Graduate Schoolof Management, Northwestern University <br> At the very top of books I have read in its level of clarity...has that rare combination of being informative and entertaining. The last time I read a piece of nonfiction this well-written, I was reading a Pulitzer Prize winner...I recommend [it] most enthusiastically. <br>-Richard Heslin, Associate Professor of Social Psychology, Purdue University <br> Students of social and consumer movements and social change will find this an indispensable resource.. <br>-Choice, C.M. Hand, Valdosta State University <br>

A must-read for students of the consumer and public advocacy movements and for action-oriented consumer and public interest advocates. -Mary Gardiner Jones, President, Consumer Interest Research Institute and author of Electronic House Calls: 21st Century Options Chronicles an important but neglected area of consumer protest activity...The most authoritative treatment of consumer boycotts by its leading expert. Consumer Boycotts should be of great interest to activists and their institutional adversaries, as well as to researchers. -Stephen Brobeck, Executive Director, Consumer Federation of America This volume is a meticulous and engaging social history of the boycott, as well as a nuanced exploration of its microdynamics. Produced by a noted scholar and consumer activist, this book is essential reading for anyone seeking to understand, launch, or resolve a boycott. -John F. Sherry, Jr., Professor of Marketing, Kellogg Graduate Schoolof Management, Northwestern University At the very top of books I have read in its level of clarity...has that rare combination of being informative and entertaining. The last time I read a piece of nonfiction this well-written, I was reading a Pulitzer Prize winner...I recommend [it] most enthusiastically. -Richard Heslin, Associate Professor of Social Psychology, Purdue University Students of social and consumer movements and social change will find this an indispensable resource.. -Choice, C.M. Hand, Valdosta State University

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Monroe Friedman is Professor of Psychology at Eastern Michigan University. He is on the editorial boards of the Journal of Consumer Affairs and the Journal of ConsumerPolicy and is author of A ""Brand"" New Language:Commercial Influences in Literature and Culture (1991).

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