Overview

Blending local, national and international experiences and knowledge, Solomon creates a comprehensive guide to consumer behaviour. It is the only Australian-adapted marketing text utilising up-to-date content and providing a multi-perspective approach. Readers are shown the complexity of consumer behaviour theory and are prompted to make sense of the concepts in the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book. Samples Download the detailed table of contents > Preview sample pages from Consumer Behaviour >

Full Product Details

Author:   Michael Solomon ,  Rebekah Russell-Bennett ,  Josephine Previte
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   4th edition
Dimensions:   Width: 21.80cm , Height: 1.80cm , Length: 27.50cm
Weight:   1.078kg
ISBN:  

9781488616952

ISBN 10:   1488616957
Publication Date:   25 September 2018
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Section 1 Foundations of consumer behaviour 1 Buying, having and being 2 Consumer and social well-being Section 2 Consumers' hearts and minds 3 Perception 4 Learning and memory 5 Personality 6 Motivation and values 7 The Self: mind, gender and body Section 3 Consumers' decisions and choices 8 Attitudes and attitude change 9 Individual decision making 10 Buying and disposing Section 4 Consumers in their social and cultural settings 11 Group and social influence 12 Subcultures: ethnicity, religion and age 13 Subcultures: lifestyle, income and social class 14 The culture of consumption Appendix Glossary Index Download the detailed table of contents >

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions