Full Product Details
Author: Isabelle Szmigin (Professor of Marketing, University of Birmingham) ,
Maria Piacentini (Professor of Consumer Research, Lancaster University)
Publisher: Oxford University Press
Imprint: Oxford University Press
Edition: 2nd Revised edition
Dimensions:
Width: 19.10cm
, Height: 2.20cm
, Length: 24.70cm
Weight: 0.855kg
ISBN: 9780198786238
ISBN 10: 0198786239
Pages: 528
Publication Date: 29 March 2018
Audience:
Professional and scholarly
,
College/higher education
,
Professional & Vocational
,
Postgraduate, Research & Scholarly
Format: Paperback
Publisher's Status: Active
Availability: To order
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.
Reviews
Simply a must for all undergraduate and taught postgraduate students studying consumer behaviour. * Jonathan Elms, Senior Lecturer in Marketing and Retail at the University of Stirling and Associate Editor of the Journal of Consumer Behaviour * Full of recent, relevant, meaningful examples which will greatly appeal to 21st century students of the subject. Well-written, accessible, highly readable and full of useful, contemporary learning aids. * Donald McFetridge, Lecturer in Business Studies, University of Ulster * An excellent core text that will be a great companion for UG students at all levels, offering a combination of practitioner and academic examples that will help students understand key topics and prepare for research. * James Blackmore-Wright, Senior Lecturer in Marketing at the University of Northampton * Clearly written, fun, imaginative and covers essential consumer behaviour theory and practice very well. Great additional materials, excellent academic quality and very practical. I love this book! * Catherine Canning, Senior Lecturer in the Department of Business Management at Glasgow Caledonian University *
Author Information
Isabelle Szmigin is Professor of Marketing at the University of Birmingham. She has taught Consumer Behaviour at undergraduate and postgraduate level at universities in Britain and Asia, and has published her work in leading journals such as European Journal of Marketing, Psychology and Marketing, Sociology and Consumption, Markets and Culture. Isabelle has an extensive media profile and regularly makes appearances on programmes such as BBC's Newsnight, Breakfast and Radio 4. Maria Piacentini is Professor of Consumer Research at Lancaster University, UK. She has taught Consumer Behaviour at undergraduate and postgraduate level at universities in Britain and in Europe, and has published her work in leading journals such as the Journal of Business Research, Journal of Marketing Management, Advances in Consumer Research, Sociology of Health and Illness, and the Journal of Consumer Behaviour.
