Buyer Behaviour: Understanding Consumer Psychology and Marketing
Author:   L. Ehlers ,  Flip du Plessis ,  Deon Rousseau
Publisher:   Oxford University Press Southern Africa
Edition:   4th Revised edition
ISBN:  

9780195764444


Pages:   404
Publication Date:   31 July 2007
Format:   Paperback
Availability:   Awaiting stock   Availability explained


Our Price $158.27 Quantity:  
Add to Cart

Share |

Buyer Behaviour: Understanding Consumer Psychology and Marketing


Overview

This new edition of the consumer psychology/customer behaviour title focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment. It is written by a revised author team, taking cognisance of the changes in the South African market-place

Full Product Details

Author:   L. Ehlers ,  Flip du Plessis ,  Deon Rousseau
Publisher:   Oxford University Press Southern Africa
Imprint:   Oxford University Press Southern Africa
Edition:   4th Revised edition
Dimensions:   Width: 16.80cm , Height: 2.00cm , Length: 24.00cm
Weight:   0.633kg
ISBN:  

9780195764444


ISBN 10:   0195764447
Pages:   404
Publication Date:   31 July 2007
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

Reviews

Author Information

Professor Deon Rousseau is the Head of the Department Industrial and Organizaional Psychology, Nelson Mandela Metropolitan University.

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now