Consumer Behaviour, 1st Australia and New Zealand Edition
Author:   Ayalla Ruvio (Michigan State University) ,  Dawn Iacobucci (University of Arizona, Tucson, AZ) ,  Valentyna Melnyk ,  Pauline Campbell (University of New South Wales)
Publisher:   John Wiley & Sons Australia Ltd
ISBN:  

9781394328079


Pages:   320
Publication Date:   18 July 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
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Consumer Behaviour, 1st Australia and New Zealand Edition


Overview

Consumer Behaviour offers a concise and focused narrative that simplifies complex consumer behaviour concepts, presenting the subject in a clear and accessible way, specifically designed for students in marketing. It emphasises practical applications and contemporary issues, such as the impact of social media and global trends, with Australian and New Zealand examples and case studies integrated throughout to ensure relevance to local students and provide a deeper understanding of key consumer behaviour principles.

Full Product Details

Author:   Ayalla Ruvio (Michigan State University) ,  Dawn Iacobucci (University of Arizona, Tucson, AZ) ,  Valentyna Melnyk ,  Pauline Campbell (University of New South Wales)
Publisher:   John Wiley & Sons Australia Ltd
Imprint:   John Wiley & Sons Australia Ltd
Dimensions:   Width: 2.20cm , Height: 0.10cm , Length: 2.80cm
Weight:   0.709kg
ISBN:  

9781394328079


ISBN 10:   1394328079
Pages:   320
Publication Date:   18 July 2025
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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